Fort Worth’s favorite taqueria never had a problem slinging juicy, Oaxacan-style tacos and creating a cult-following of taco-obsessed locals, but the beloved ‘Salsita’ brand was ready to grow (in location and awareness) and on the brink of three major, regional expansions when they came to HOLLAND collective. While our team facilitated the launch into the Dallas market and successfully aligned Salsita with key influencers from North Texas to Canada — our favorite challenge was literally picking up and moving an extremely rare, Streamline Moderne building 5 miles across town.
Why not build a new one? The 1947 architectural masterpiece originally located in Fort Worth’s Museum District was Salsa Limon’s first brick-and-mortar. Everything about Salsita’s brand was rooted in tradition, so it was important to showcase the lengths that the brand’s Founders would go to to save their home.