Branding begins with understanding the nuances of the people you are targeting with your message. To start the approach of developing a new brand look and feel, we began with identifying and crafting a plan for target audience analysis. Once we understood who they were talking to, we started to develop what they wanted to say! Our CreativeCollaborator™ session prioritized outlining a brand revamp while reimagining the vision and voice of this young and dynamic team. Together, we conceived a new website layout and design and an overhaul of outbound communications materials including social media — all in line with the rebrand. In addition, we crafted a strategic campaign designed to build new agency partnerships aligned with their core values and mission.
On a final note, agency principal, Holland Sanders, encouraged the team to rethink their name and dream up a moniker that better reflected the diversity and strength of the company.