HOLLAND. spread the message to a wide-rage of publications locally, regionally, and nationally — by crafting targeted, well-researched pitches, the DV agency garnered 120 placements. The approach consisted of a mix of media, including podcast placements, television, and traditional news publications. One crucial opportunity came in the form of an all-day, on-air partnership with NBC News and Telemundo — coordinated by the HOLLAND. team, the coverage included a dedicated, primetime phonebank promotion to boost further awareness for the non-profit. Through tenacity and patience, the fourteen months of press efforts culminated with the CEO of SafeHaven, Kathryn Jacob’s DREAM press placement in PBS News Hour’s Brief but Spectacular. Only Public Relations could have so powerfully cut through the chaos, ensuring that audiences across the nation were informed, educated, and aware of SafeHaven’s crucial work to help women, children, and families in need.