HOLLAND. collective had the great privilege and exciting challenge of supporting Award-Winning No Ordinary Love (NOL) by serving as their national press team to help to share their impactful, female-forward film with the world! Chyna Robinson and Tracy Rector, the creative team behind the film, reached out to HOLLAND. in mid-2020, knowing our team had the right vision and background to champion women creatives. Over a year in the project’s journey, the partnership consisted of two separate but equally important phases — film festival circuit (three-month focus) and distribution launch (three-month focus).
Taking an indie film from creation to distribution is a long and complex adventure. In the competitive world of filmmaking, raising the profile of a first-time, unknown filmmaker is no easy feat; for a Black, female creative covering a difficult topic through a uniquely female lens, the work is undoubtedly more challenging. The NOL team brought HOLLAND. onboard to execute press support in individual markets where the film was accepted into festivals — with the ultimate goal of reaching distribution within the year. Through a skillful interweaving of strategy and story building, our team amplified the spotlight for this emerging creative.