38 & Vine - Public Relations Agency Case Study | HOLLAND

Generating Buzz for a New Concept.

Unlike any other wine bar in the region, 38&Vine set out to change the standard for tasting and exploring vino through technology and accessibility.

Needed to introduce a totally new concept of wine dispensers to the market (education).
Needed to launch into the market with a solid buzz to ensure business success.
Wanted to tout other interesting elements of business – wine tastings, educational courses, and wine delivery program.

Our Solution.

Four-month media blitz with major news coverage in all major metroplex media outlets ensuring that the unique experience, accessibility to taste higher-priced/exclusive wines at an affordable price point, and cool district/environment was at the core.
Hosted a special press and influencer preview inviting journalist and top DFW food and lifestyle bloggers to experience the technology and wine selection with a team of experts to guide them.

Results

Total Number of Media Impressions

Total Number of Unique Media Placements

Number of Influencers who Participated

Total Number of Influencer Impressions