Who We Are

What our approach and philosophy bring to the table.

About Us

Our lived experience is what makes our work resonate.

We are working-class, service-industry people with a global perspective, cultural fluency, and deep respect for the business of serving others.

Our expertise isn’t theoretical. We’re a team that has spent years behind the counter and tending bar before we ever crafted a narrative.

In addition to living in the world of hospitality, we’ve spent time living in the world at large. We come from different backgrounds and have spent time within different cultures, which has honed our ability to make meaningful noise that drives action while staying authentic.

The Holland Collective Team

Ivy Lopez

Director of Publicity

CDMX native infusing an anthropological perspective, publicist by day, chef wife by night.

Holland Sanders-Lopez

Founder & Director of Strategy

Texas-raised entrepreneur with a fervent curiosity for the human experience; grounded in a cultural fluency cultivated through global travel and a 20 year tenure of fostering community and connection.

Isabella Potapenko

Account & Marketing Strategist

Brooklyn-based foodie, raised by Ukrainian immigrants, with roots in hospitality and an attitude shaped by the art world.

Good conversation is always in good taste.

Let’s talk about how Holland Collective can elevate your hospitality brand and deepen the way you connect with your community.

Let’s talk about how Holland Collective can elevate your hospitality brand and deepen the way you connect with your community.